Thursday, July 26, 2007

570 Lexington Avenue

570 Lexington Avenue

(formerly the GE Building and originally the RCA Building)

(S. E. corner at 51st Street)

Developer: The RCA Victor Company

Architect: Cross & Cross

Erected: 1931

The General Electric Building is a historic 50-floor skyscraper in Midtown New York City, United States, at 570 Lexington Avenue (southwest corner of Lexington and 51st Street). Originally known as the "RCA Victor Building" when designed by Cross and Cross in 1931, and sometimes known by its address to avoid confusion with the later GE Building at 30 Rockefeller Center.

It backs up to the low Byzantine dome of St. Bartholomew's Church on Park Avenue and shares the same salmon brick color. But from Lexington, the building is an insistently tall 50-foot stylized Gothic tower with its own identity, a classic Art Deco visual statement of suggested power through simplification. The base contains elaborate, generous masonry, architectural figural sculpture, and at on the corner above the main entrance, a conspicuous corner clock with the curvy GE logo and a pair of silver disembodied forearms. The crown of the building is a dynamic-looking burst of Gothic tracery, which is supposed to represent radio waves, and is lit from within at night.


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