Monday, October 22, 2007

Branding

Branding is always a hot topic anytime you have strategic and creative people together thinking about how to provide a product or service. This presentation makes some good points including the fact that your customers, not you, often decide what your brand is. See slides 13-18. And principles that apply to retail packaging (slides 100-103) also apply in many other mediums...the Web for example.

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